How to get more from your stationery

Business promotion does not have to be expensive, or time consuming.

As a business owner, you want a strategy that will lead to making your brand a household name. At the same time, it must be affordable and practical to execute, therefore ...

Use every outgoing piece of paper, and every electronic document as business promotion.

 

You have business cards, but you also put out a lot of other documents in the course of a day. Check everything to make sure you're using their promotional possibilities to full advantage.

 

For example, your business stationery is an ideal promotional tool. Make sure your business name, logo, contact information (including website address if you have one), and slogan is on your envelopes as well as on your letterhead? It should be. It's not just an envelope, it's a business promotion tool! You're sending it out anyway, so why not make it work for you?

 

The same goes for outgoing faxes, bill payments, receipts; whatever paper you send out should carry your full company message. And don't forget to make sure that your email has a complete signature that provides all your business information and a promotional tagline.