marketing your website

If you’re looking for simple ways to increase your website traffic while not breaking the bank, here are a few ideas.

Google AdWords - This is one of the cheapest ways to guarantee quality targeted traffic. The best thing about Google AdWords is that visitors are actively seeking out content that is on your website so they tend to stay active on your website longer than any other source of traffic.

Search Engine Optimization (SEO) - SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site.
Social Media Optimization (SMO) - SMO is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos.
The first thing to do to optimize your website is make sure your site has the necessary meta tags (description, title, and keywords), alt tags, title tags, and copywriting - if you’re not sure about this ask your developer, or any developer to check your website. Add your site to local searches such as www.local.yahoo.com, www.local.google.com, and www.surperpages.com and register your site with major search engines such as Google, Yahoo and MSN, this is something you can do yourself. Build Links - ask other ‘related’ sites to link to your site. You’ll have better luck if your site offers solid resources, tools or tips for readers.  And finally, write articles about topics relating to your business or website and publish them on your site. Also submit them to as many article directories as you can find. Just do a search for “Article submit”. 
Above all, make sure your website is easy to navigate, easy to understand and easy to communicate with you, should the visitor have questions or require further information.