Business, Sales and the World Wide Web Are In Color

Color is a meaningful constant for sighted people and it's a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.

Employ the latest color psychology in all facets of marketing and particularly in logo design, web site design, the cover of a book, or the package of a product.

The field of industrial psychology has a sub-field that studies only the psychology of color. It is no accident that Campbell's soup has used the same four colors on their labels for years and years. When I mentioned that product, I'll bet an image of that label popped into your head.

Below is a quick overview of the meaning of basic colors in the Western Hemisphere.

Dealing with upset customers can be difficult and frustrating. But it's important to have a plan, especially given that it’s much more difficult to attract a new customer than it is to retain an existing one. So what do you do when a customer is heated? First: stay calm. Listen carefully to your customers' complaints without interrupting. Acknowledge the problem with empathy and respect. Let them know what you can do for them and make them aware of all of their options.

Branding is a pervasive force that is impossible to ignore. It is more than a mere logo and tagline. It is the perception you want to communicate to consumers but also the allegations you communicate despite yourself. By definition, "brand" is whatever the consumer thinks of when he or she hears your company's name.

How to stick with your small business through tough economic times. Being the owner and entrepreneur of a three-year-old company here on island, I hardly thought I qualified to author a column on how to stick with a small business through tough economic times.

In my last article, we discussed some important considerations that small businesses should make when planning to take their business online. 

It seems like everybody is doing it these days – launching a website, that is. If you are a small business owner, chances are you have already established your web presence, have toyed with the idea or have been told by some marketing guru that you should consider it as an essential part of your marketing and promotions campaign.

The world's best brands are as diverse as soft drinks, cell phones, cars, computer hardware and software, electronic equipment, web properties, entertainment and even fast food, but most people would readily be able to identify quite a few of them if put to the test.